Drinksbydez

✦ The Archive · A Founder's Biography

Origins.
The story behind Drinksbydez.

Before the classes, the partnerships, and the private experiences — there was simply a passion for hospitality, and the belief that a cocktail could create an unforgettable moment.

✦ Chapter One

A passion for hospitality.

Germantown · Philadelphia · Los Angeles

Before the classes, partnerships, and private experiences, there was simply a passion for hospitality and creating unforgettable moments through cocktails.

The journey began in 2013 in Germantown, Maryland, where Dez started bartending at just seventeen years old at The Greene Turtle. What started as a job quickly became an obsession with energy, conversation, creativity, and the culture surrounding the bar experience.

In 2015, Dez moved to Philadelphia to attend Temple University — a chapter that became the true beginning of Drinksbydez. Between university life, nightlife, and hospitality, the vision started taking shape: cocktails could be more than drinks — they could create connection, atmosphere, and experience.

Late nights behind the bar evolved into curated events, private gatherings, and a growing reputation built through word of mouth, creativity, and presence.

In 2019, the journey moved west to Los Angeles.

What followed became the foundation for Mixology 101, immersive hospitality experiences, brand collaborations, wellness concepts, and the evolution of Drinksbydez into a modern experiential lifestyle brand.

The archive below captures the early years — the first pours, first concepts, first events, and the moments that shaped the vision.

✦ Vol. 01

The early frames.

Archive · 2013 — 2019

Behind the bar · Maryland · 2013

Behind the bar · Maryland · 2013

Portrait · Philadelphia · 2016

Portrait · Philadelphia · 2016

Beach week takeover · 2017

Beach week takeover · 2017

First brand banner · 2017

First brand banner · 2017

Drinksbydez tees · 2017

Drinksbydez tees · 2017

Curated event · Philadelphia · 2018

Curated event · Philadelphia · 2018

✦ Original Philosophy · Preserved

Turning
drinks
into art.

The first words on the original Drinksbydez page. They still hold. Every cocktail is a brushstroke — a small, intentional act of hospitality built for the person in front of us.

Hands building a Drinksbydez cocktail

✦ The Evolution

A house built one night at a time.

2013

Germantown, Maryland

At seventeen, Dez steps behind the bar at The Greene Turtle. What starts as a job becomes an obsession with energy, conversation, and the culture surrounding the room.

2015

Philadelphia · Temple University

Between university life, nightlife, and hospitality, the vision sharpens. Cocktails become more than drinks — they become connection, atmosphere, and experience.

2017

Word of Mouth

Late nights behind the bar evolve into curated events and private gatherings. A reputation is built quietly — through creativity, presence, and the people in the room.

2019

Westward · Los Angeles

The journey moves west. A new city, a new stage, and the foundation for what Drinksbydez would become.

2022

Mixology 101

The first interactive cocktail residency launches. Guests become participants. Hospitality becomes theatre.

Today

A Modern Experiential Lifestyle Brand

Mixology 101, immersive hospitality, brand collaborations, and wellness concepts — Drinksbydez becomes a house built to scale without losing its soul.

Dez, founder of Drinksbydez

✦ A Letter from Dez

"I started Drinksbydez behind a small bar with one belief — that a cocktail could be more than a drink. It could be a memory. A piece of someone's night they'd carry home."

"Everything we've built since — the residencies, the brand work, the wellness rituals, the bigger rooms — comes from that same place. The brand grew. The intention didn't change."

— Dez, Founder & Creative Director

✦ Cultural Inspiration

The roots are loud, warm, and alive.

Nigerian-American Identity

Color, generosity, and the way home tables are set — the foundation of how we host.

Nightlife Culture

The DJ booth, the dance floor, the after-hours conversation — the rhythm we build menus to.

Hospitality as Craft

Service treated like art direction. Pacing, lighting, and care, intentional to the second.

✦ The Next Chapter

The archive is open.
The story is still being written.

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